跨境电商回复客户邮件模版（跨境电商回复技巧）

本文目录一览：

• 1、在跨境电商中,给客户站内信的回复内容由哪几部分构成?

• 2、外贸邮件回复模板

• 3、外贸邮件范文？

• 4、外贸邮件｜跟进邮件的5个原则及回复模板

• 5、新人接手老客户业务的外贸邮件怎么写啊，写一份模板来参考参考，表达正式一点

• 6、刚做外贸不久，请教邮件要怎么写客户才会回复啊？

在跨境电商中,给客户站内信的回复内容由哪几部分构成?

线下外贸也好，跨境电商也好，邮件和站内信的处理都有很多技巧。例如：类型区分、沟通时间、语言技巧、模板设定等等，方方面面都需要大家去注意，各种邮件模板合集才能高效的完成与买家的沟通乃至订单。

1. 站内信的类型区分

真实需求型：我们可以将这种客户归为重点客户，尽快回复，如果客户的回复比较频繁，可以每天回复;(其中批发回购型：批发客户的信息优先处理。抓住一个批发的回头客，会带来很多稳定回购的销售额，要把更多的精力放在批发订单上，争取拿下批发订单。

准备入市型：客人一般对产品不是特别的了解，我们可以询问客人的市场定位，然后给客人推荐合适的产品;

信息收集型：有固定的供应商，但是为了收集更多的信息。这类客户是我们潜在的买家;索要样品型：他们纯粹是要样品，没有多少诚意，我们只要收取样品费或者快递费，对方就放弃了;

窃取情报型：对方非常专业，对产品的各项指标都非常清楚，我们可以和这样的周旋即可。

2. 不同地域站内信回复时间

亚洲：几乎没有什么时差 就要马上回复;

印度：上午11点前回复;

中东：下午1点之前回复;

欧洲：一般下午2-3点之前。客人上班之前就可以看到;

美洲，拉丁美洲：一般下午下班前回复就可以了。

3. 站内信回复准则

如实回答，切勿忽悠。客户询问产品的相关功能，知道就是知道，不知道就是不知道，不确定就说不知道，一旦你说了可以支持，结果买回去用不了，纠纷退全款，得不偿失。

4. 站内信分类回复模板(16种模拟类型)

产品外观

Dear Valued Customer

Thanks for your great interest in our items , We are glad to tell you that

this model we have 4 colors : Black , Green , Blue , Red , and all the color in

stock , you can directly place the order in my store .

Once we receive the payment from your side , we will arrange the shipment for

you ASAP

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

产品库存

Dear Valued Customer

Thanks for your great interest in our items , In fact this is a really new

item in the market , We just sell out , so the new stock will arrive in 2 weeks

,But you can place an order first in my store , Once we have new stock , We need

send all the orders according to Order Date， early orders , we need ship it fast

.

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

产品功能

Dear Valued Customer

Thanks for your great interest in our items ,it can connect with two device

at the same time , But we have tested it , When you connect with one

headphone，the sound quality would be much better .

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

产品折扣

Dear Valued Customer

Thanks for your great interest in our items , Since you are already my VIP

Customer , we just apply the discount $ 2 for you for this item from my company

.

After you place the order , pls donot pay it first , Try to leave me message

, so we will change the price to $** for you , and then let you finish the

payment .

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

产品批发

Dear Valued Customer

Thanks for your great interest to my items , In fact your are already my VIP

price , before you have bought many times in my store , so i just apply the VIP

price for you from my company , Also we have our own factory So we can arrange

it fast for you .

Each we can sell u only $**, So ** pcs price is $ ** , And i confirm it with

my shipping company , you need pay the TNT shipping fee $**, so **pcs total

price is $ **, when u place the order ,do not pay first , leave me message let

me change the price for you , after i change , i will tell u pay ,and priority

to send your order.

If you have any questions, please feel free to contact us wait your kindly

reply , thanks

发货时间

Dear Valued Customer

Thanks for your order ,In fact we have received your money , Usually my

company QC need test it carefully before we shipping , Because we need guarantee

better quality and well package for you .

Totally we need arrange your package within 2 days , Never worry that , Once

we shipped , we need update the tracking number for you , and give you the

racking website , so you can know your package where it is going on .

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

询问配送

Dear Valued Customer

Thanks for your great interest to my items , This items we have many in stock

in Russian Warehouse , We can ship it for you directly from Russian Warehouse ,

So you can receive it really fast.

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

运送时效

Dear Valued Customer

Thanks for your great interest to my items , Usually we send it to you by

AliExpress Standard Shipping , This is Aliexpress Official Shipping Way ,

According to my experience , it will take 3~4 weeks to your local place .

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

质保时间

Dear Valued Customer

Thanks for your great interest to my items , All the items in my store my

company QC have tested it carefully , and we can provide you the guarantee for 1

year .

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

支持本地退货

Dear Valued Customer

Thanks for your order , In fact you can see we support domestic return in

Russian , If you receive the parcel donot like it , you can return it to

Aliexpress Russian Warehouse within 7 days .

If you have any problem , Leave me message here , we will reply you within 24

hours. best wish.

海外仓选择

Dear Valued Customer

Really sorry for the inconvenience , Just because we have set some remote

area from Moscow , Cannot ship it from Russian Warehouse , For long address from

Moscow is easy to lose the package , also buyer need pay high shipping fee , so

you cannot choose ship it from Russian Warehouse .

If ok hope you can understand it , and place order from China , Best wish

社交推广

Dear Valued Customer

Thanks for your great interest to my items , If ok hope you can send me your

Youtubechannel link , We need check it first , and we will talk it with my

company , Decide to send what kind of items for you . Best wish.

修改差评

My dear friend,

I am really sorry to see you left me a negative feedback. I know that you may

not satisfied with our product or service, but we are willing to do our best to

correct this impression and compensate you. Please kindly accept my sincere and

deep apology.

If anything I can do for you, please do not hesitate to let me know. The

negative feedback is realy fatal to us, all I want you to do is to help me

change it by your great kindness. Hope you can kindly help.

Waiting for your reply.

节日延迟

Dear buyer,

Thanks for your purchasing in our shop. However ,in celebration of China

Spring festivals (春节) ，all shipping services suspend temporarily during the

period ,so your parcel delayed.

We apologize for the inconvenience caused and appreciate your kind

understanding

Thanks!

Best Regards

xx

催单付款

Dear buyer,

Because of the delivery time which is depended on the complete time of the

payment, and some products are in hot sales, we honestly advise you to complete

the payment as soon as possible to ensure that you have got the product and fast

shipment also.

The faster you pay, the quicker we will ship.

Thanks again and welcome to our store all the time.

if you have paid, ignore this email please.

Wish you have a good time

best regards!

确认地址

Dear buyer,

Hello Friend, we are glad to receive your order. We'd like to remind you to

double check all your contact information and address. pls also remember to

leave email and your full name.

Your order will be proceeded soon and we will keep you updated.

If you got any question, pls feel free to contact us.

Thanks and best regards

以上分享的模板，大家可以根据自己的邮件或站内信的内容微调，以达到最佳效果。

外贸邮件回复模板

很多外贸人问如何开发潜在客户，其实采用简洁有效的沟通比什么都重要，例如邮件。而邮件内容的信息就需要符合清晰、明确、具备可读性和相关性这四点。

本次我们给大家草拟了4封电子邮件模版，帮助与潜在客户联系：

1. Landing the First Communication: Introduction Email to Potential Clients

敲定第一次沟通：向潜在客户发送电子邮件

这封电子邮件用来介绍公司情况，关键是建立你在客户心中专业的形象，并且提出沟通的邀请。

Hi [Prospect],

We’re a Y company that specializes in XX to help you...

我们是一家Y公司，专业生产XX产品（选择您的主要业务以及成功经验），可以帮助您的公司解决XX问题。

I’m wondering if you might be open to an initial conversation to gauge a fit? We’ve worked with companies like XX and XX to gain XX% goals.

我想知道你您是否愿意跟我有一次沟通交流？我们与XX的公司合作（插入两到三个客户） ，主要是XX产品。

If you have a minute or two to learn more about us, you can visit us here at XX. If I don’t hear from you, I will reach out to you via phone later in the week.

如果您有时间可以点击XX网址来了解更多信息。如果我没有收到您的回复，我会在本周再通过电话与您联系。

Thank you,

[Your Name]

2. Landing the First Communication: Follow-Up Email

敲定第一次沟通：后续电子邮件

这将用作上述电子邮件的后续（第二天或下一周）。

我建议使用这样的主题行：Sorry I Missed You。我们的研究发现使用这样的主题行，邮件的打开率在30%-40%。

Hi [Prospect],

Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, XX. Do you have 10 minutes anytime early next week that would work?

这是接着昨天那封邮件写的。我试着打电话给您，但无人接听。我真诚地希望能有机会跟您在电话里介绍下我们的公司（放入公司名称）。您下周能抽10分钟跟我通个电话吗？

I thought you might find some interest in our work with XX comapany. We helped them to achieve goals resulting in XX% increasing achievements. You can read the whole story here: XXX。

我认为你可能会对我们与客户的合作感兴趣。我们已经成功帮助他们取得的很好的业绩目标。（理想情况下此处可以列出一些数据，但其实任何有积极意义的结果都能起作用）您可以看下这些案例。（可以提供案例附件，如果涉及保密信息，也可不提供）

As a reminder, we’re a Y company, exper / specializing in the XX category. We’ve worked with XX company, and many others to achieve goal.

请容我再提醒您：我们只专业与XX产品的Y公司，我们已经跟很多大客户合作，并且帮助很多人完成了业绩目标。

Best,

[Your Name]

3. Post-Proposal Send: Follow-Up Email

提案后发送：后续电子邮件

这封邮件尽量别用，除非你的潜在客户彻底消失了。这封邮件通常会得到回应，因为它轻微地暗示了客户他们“消失”了，而您还想坚持联系他们，这既简单又有效。

此外它还能再一次的向潜在客户展示公司信息以及您的专业产品。

据我们的研究表明，大多数潜在客户的回应是道歉和欣赏。即使你现在还没有获得客户的订单，但至少你知道是否可以继续将这个客户列在你的名单中。

这里推荐使用的主题行为：[Company Name] -- Still Interested?

Hi [Prospect],

Hope you had a good weekend (been well, etc.*).

希望您度过一个愉快的周末。

Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?

虽然不太确定您是拒绝了我们还是悬而未决，但我还是想知道您对我们的产品和提案是否有意见或建议？

Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.

当然我并不急于求成，如果您是暂时没有需求也请告诉我，因为我不想成为被您讨厌的人。

I also thought you might have some interest in a recent post on XX category. You can read it here: link.

我还觉得您可能对我们近期关于XX的产品感兴趣。（一份为客户特别定制的产品类目文件，如果没有，也可以使用一些第三方文章佐证），您可以在此阅读：（附件）。

Look forward to hearing from you.

期待您的回信。

Thanks,

[Your Name]

注意：不要使用Hope you’ve been well/had a good weekend来做主题行。

4. Last-Try Send: Follow-Up Email

最后尝试发送：跟进邮件

不止一次的跟进联系潜在客户很重要，但知道什么时候放弃也很重要。是什么时间点呢？当客户觉得你在浪费他们的时间，或对方真的没有意向，而你也来浪费开发其他潜在客户的时间时。

因此，当您没有更多时间精力来跟进这个潜在客户时，或者目前无法继续推进时，可以使用下面这封邮件。

Hi [Prospect],

I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?

我试图联系您好几次但都没有回复。通常情况下，这意味着我的报价（或产品）目前不在您的优先考虑范围内。不知道我这样的猜想是否正确？

If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.

如果是的话，那我不再打扰您。如果您在一至两个月内有更多的需求，那么我很高兴再给您发送产品类目及报价。

Thanks for your time.

感谢您拨冗阅读。

Regards,

[Your Name]

外贸邮件范文？

邮件是外贸人与客户沟通的常用方式，那么如何使用邮件从0到1的开发大客户呢？

先来看下面这封开发邮件，也许你也正在套用着相同或者相似的模版，赶紧刹车，别犹豫！

Hello Mr. Jame White

How are you? （分析：“How are you？”的使用本身是没有问题的。虽然我们从小学就学习这样的问候方式，但是这句话在很多国家并不太常用。）

We know your company from the internet and we know that your market is in the LED lighting field in Poland. （分析：本句想表达的逻辑没有问题，但是写法和语法欠妥。“from the internet”会给人不尊重和被骚扰的感觉，可以改为具体的询盘。）

We would like to take this opportunity to introduce our company and products, this is Alice from ABC company, we are one of the largest manufacturer in this field in China, I hope to cooperate with your company. （分析：本句话的句式非常普遍，表达的内容也很笼统。如果公司真的是行业领军企业，可以使用一些实际的数据去证明。）

Please allow me to introduce our products to you, we have many items such as LED lamps, outdoors and indoors bulbs and LED strip. We have much experience in this field. I will give you more details about our products if you are interested in them. （分析：比较空泛的描述，给客户带来的感受不强烈。这部分可以考虑使用具体的数字来表达。）

We will offer you the best price and quality, please go to our website for more details, www.***.com （分析：第一次发邮件最好不要加上网址，防止被系统当成垃圾邮件拦截。）

Can you introduce your company to us, or your target products market, thank you. （分析：这句话不太妥当。第一次邮件客户没有义务也不会很愿意回答你的问题）

We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. （分析：本句较为空泛，没有实际的含义。）

Best Regards

Alice （分析：签名缺少内容。）

对于邮件内容，文中已经给出了一些分析。

虽然这封邮件在语法和句式上没有什么问题，并且在前几年可能可以被奉为“开发信经典模板”，但是如今这样毫无亮点的写法已经远远不能吸引现在的客户，邮件发出去后也不会有好的效果。

我们再来看看根据分析修改后的邮件：

Dear Jame

Hoping this email finds you well. （非常地道的美式问候语。）

We know your company is in the LED market from our customer data as the main distributor in European market. （“from our customer data”可能引起客户的思考：之前是否问过价格或拿过样品甚至很久之前是不是合作过。这样的话术不会给客户带来骚扰的感觉。）

We are specializing in LED lighting since 2008, our factory has the production capacity of 20000pcs bulbs with CE, Rohs every month, and the new items will be pushed every week from our ODM department. （用实际数据表明公司的地位与规模。）

Please contact me for any further information, free samples would be sent to you in our promotion seasons now. （该句有两个优点：1. 邮件通篇主动语态，但是这句话是被动语态，阅读起来可以让客户感觉到节奏的变化；2. “free samples”、“promotion seasons”刺激客户尽快联系索要样品或下单。）

Have a nice day!

Best Regards

Alice

Company

Tel/Whatsapp

Web

（结尾签名内容完整。）

修改后的邮件明显更加简练，同时话术表达在无形中引导客户进一步联系。

但是该邮件还是有些简单，在实际的邮件中，我们应该针对特定的产品与当前情况增添较为详细的内容。

邮件写作案例

这是一个美国客户，询问了我们一款电竞椅的价格。我们的业务员报价之后，客户没有反应，跟踪了几次依然没有回应。忽然有一天，客户问我们的工厂是不是在安吉，得到我们的确定后他说要来工厂参观拜访。

见面后，客户在工厂看了一番，没有留下名片就走了。客户回去后依旧没有任何动静，也不与业务员联系。

相信这样的场景很多外贸人都经历过。

经过各方面考量，我们还是决定继续跟踪这位客户。通过对客户进行背景调查后，我们了解到了客户的相关信息。同时我们也需要考虑到美国的实际情况。

以上述信息作为切入点，我们又给客户发了一封邮件，这次我们收到了回复。

Hi XX,

Hope this email finds you well.

Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places.

We will have the full information at the end of this month, I will update to you in time. （客户回复：OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.）

By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.（客户回复：I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.）

Have a nice day!

Best Regards Wishes

Ivan

从客户的回复中，可以提炼出三点：他与三家工厂在合作；现在不是他的采购期；2018年12月底之前他不需要电竞椅。

虽然没有成功签单，但是这封邮件也达到了想要的结果。我们收到了客户的回复并且知道了客户目前的情况，以及他的采购周期和时间。接下来就需要根据他给出的时间在合适的时候加强联系。

外贸邮件｜跟进邮件的5个原则及回复模板

1. 保持简短：估计有 70% 的电子邮件是在移动设备上阅读的，因此请保持简短并快速切入主题。

2. 时间很重要： 在白天的正确时间发送，不要在周末或下班后发送。在发送后续电子邮件之前等待两到三天（除非需要尽快回复）。

3. 个性化：虽然电子邮件后续模板（例如下面提供的模板）是一个很好的起点，但应该个性化的电子邮件以建立更牢固的联系。

4. 包括时间安排：如果需要回复，请明确说明日期和时间。如果向客户索取信息，请准确告诉他们需要什么以及何时需要。不要忘记告诉他们将如何处理这些数据。

5. 着眼于未来：不回复无需解释；关注未来的关系。

1）提出建议后邮件跟进

Subject line: Following up on my proposal

Dear R,

I am following up on the proposal that I sent to you on 12 September.

If you have any questions about the proposal or discuss any aspects of it, please get in touch. I can provide any additional detail or supporting information that can support you in making a decision

Please feel free to contact me to arrange a meeting. I'm looking forward to working with you in the future.

Yours sincerely,

Lena

2）提出报价后邮件跟进

Subject line: Following up on quotation (reference)

Dear R,

I am following up on the quotation that I sent to you on 12 September.

If you have any questions about the quotation and payment schedule or would like to discuss any aspect of the proposal, please feel free to contact me at any point

I await your reply.

Yours sincerely,

Lena

3）付款后跟进

Subject line: Unpaid invoice (reference number)

Dear R,

I am contacting you about the invoice (insert details) I sent to you on 12 September. The invoice is currently overdue for payment.

Please can you advise me when we can expect to receive payment? If you are experiencing problems with paying this invoice, please get in touch with me immediately.

I await your reply.

Yours sincerely,

Lena

4）没收到客户反应，需要进一步推进

Subject line: Information required

Dear R,

I am contacting you to follow up on an email I sent on 12 September.

I'm unable to make any progress until I receive your reply. If there's likely to be a delay in providing me with the information I need, do let me know, and I can make alternative arrangements.

Yours sincerely,

Lena

5）跟进有意向客户

Subject line: Just checking in…

Dear R,

I am contacting you to follow up on an email I sent on 12 September.

I know you're busy at the moment, but I feel that working together could benefit us both. You'll find all the information you need about us in the last email. After you've checked it out, you can contact me here to set up a call or a meeting.

If you have any questions at all, feel free to contact me at any point.

Yours sincerely,

Lena

6）开会后跟进 Subject line: Meeting follow-up

Dear R,

I'm contacting you to share my contact details after our meeting.

It was great to meet you and learn more about you and your organization. I'm looking forward to working together in the future.

If you have any questions about my role or organization, feel free to contact me at any point.

Yours sincerely,

Lena

7）老客户跟进

Subject line: Catching up

Dear R,

I'm currently contacting old clients and customers that we haven't spoken to in a while.

We enjoyed working with you and your organization. We are interested in learning if there are any current or planned projects we may be suitable for?

I would welcome the opportunity to chat with you. On a call or in a meeting, I can share some exciting new developments in our business that may benefit you.

You can contact me here to set up a call or a meeting. I'm looking forward to chatting with you.

Yours sincerely,

Lena

新人接手老客户业务的外贸邮件怎么写啊，写一份模板来参考参考，表达正式一点

01

催促下单，库存不多

Dear X,

Thank you for your inquiry.

Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon. Please place your order as soon as possible. Thank you!

Best regards,

(name)

02

回应买家砍价

Dear x,

Thank you for your interests in my item.

I am sorry but we can’t offer you that low price you asked for. We feel that the price listed is reasonable and has been carefully calculated and leaves me limited profit already.

However, we’d like to offer you some discounts on bulk purchases. If your order is more than X pieces, we will give you a discount of xx% off.

Please let me know for any further questions. Thanks.

Sincerely,

(name)

03

断货 (out of stock)

Dear X,

We are sorry to inform you that this item is out of stock at the moment. We will contact the factory to see when they will be available again. Also, we would like to recommend to you some other items which are of the same style. We hope you like them as well. You can click on the following link to check them out.

[url]

Please let me know for any further questions. Thanks.

Best Regards,

(Your name)

04

因为周末导致回复不够及时，先表示歉意，因为错过了最佳时机回复时间所以可通过主动打折的方式赢取客户。

Dear X,

I am sorry for the delayed response due to the weekend. Yes, we have this item in stock. And to show our apology for our delayed response, we will offer you 10% off. Please place your order before Friday to enjoy this discount. Thank you!

Please let me know if you have any further questions. Thanks.

Best Regards,

(Your name)

05

关于支付选择，提醒折扣快结束了

Hello X,

Thank you for the message. Please note that there are only 3 days left to get 10% off by making payments with Escrow (credit card, Visa, MasterCard, moneybookers or Western Union). Please make the payment as soon as possible. I will also send you an additional gift to show our appreciation.

Please let me know for any further questions. Thanks.

Best regards,

(Your name)

刚做外贸不久，请教邮件要怎么写客户才会回复啊？

很多人觉得发给客户发邮件很难，尤其是开发信。但实际上，邮件确实是发展外贸新业务最经得起考验的销售策略之一。

JustReachOut外展资讯服务公司的创始人Dmitry Dragilev表示，他能够通过他们的邮件帮助一家名为Polar的创业公司获得谷歌的收购。

Dragilev近期汇集了一堆“破冰”邮件模板。我们对列表进行了整理，精选了9个最为有效的邮件模板，这些邮件的回复率效果都是翻倍的：

1. The ＄3000 contract email. / 3000美元的电子邮件。

要点分析：

1）明确表示他产品和客户很熟悉。

2）通过提及一个大牌顾客来背书他知道的产品。

3）提供他的成交案例。

4）关键点：显示产品最终呈现的样子，确保至少会受到客户关注。

5）以一个问题结束，这样很容易就能让收件人回复。

Tips

What You Can Learn？

Don't be afraid to give away tons of value. It means more work upfront, but you'll stand out in the inbox.

不要害怕付出太多。这意味着你提前准备充分，之后才能在众多竞争者邮件中脱颖而出。

2. A sales meeting email done right. / 一封电子邮件完成销售会议。

要点分析：

1）清楚地识别发件人当前的角色以及他想要出售的东西。

2）提示：如果您不知道向谁发送电子邮件，请直接问！

3）清楚地列出确切的时间和日期，同时提及大概的通话时间。

Tips

What You Can Learn?

Identify yourself clearly upfront, verify whether you're talking to the right person, and clearly mention how much of their time you want (and when do you want it).

首先明确自己的身份，确认你是在跟对的人接洽，然后提出你想要跟对方沟通的时间以及占用的时常。

3. The “best email pitch”I ever received. / 我曾收到的“最好的电子邮件”。

要点分析：

1）表明他不是垃圾邮件发送者。

2）提到竞争对手的名字以引起收件人的注意。

3）提供实际演示视频，以了解最终产品的外观。

Tips

What You Can Learn?

Specializing your emails beyond the 'Hi [FirstName].' Mention something the receiver might have done recently (check their blog or Twitter) to grab attention right in the first sentence.

个性化您的电子邮件，提到客户最近可能做过的事情（查看他们的领英或推特），以便在第一句话中引起对方的注意。

4. The email that won meetings at LinkedIn and Twitter. / 在LinkedIn和Twitter上成功约定会议。

要点分析：

1）一个很好的，简洁的介绍。

2）她知道该公司运行Scala，因此她没有将主页发送给它们，而是链接到Takipi的Scala重点登陆页面。

3）表明她完成了她的工作。

Tips

What You Can Learn?

Craft an email for just one person. Don't tell them about everything your company does. Instead, personalize your email for one person alone and create an email that solves his/her specific problem.

为客户定制一封电子邮件。不要告诉他们你公司所有的业务。相反，突出个性化，写一封能为客户解决他/她的具体问题的邮件。

5. An email to kickstart a business relationship. / 启动一段商业关系的邮件。

要点分析：

1）清晰，简明的介绍，结合你的公司业务才描述你目前负责的核心工作。

2）解释业务时侧重于客户利益，而不是功能。

3）邮件结尾想客户寻求15分钟的沟通时间，这会让客户（尤其是业务繁忙）感觉你很靠谱。

Tips

What You Can Learn?

Focus on benefits instead of features. This applies to everything from landing pages and sales letters to emails.

专注于客户利益而非功能。这适用于从登陆界面到电子邮件的所有内容。

6. An email that landed a $15,000 consulting project. / 一封电子邮件，获得了15,000美元的咨询项目。

要点分析：

1）Messwerks针对需要帮助成长型公司的进行用户体验和设计，因此这条开场白就很有魔力。

2）简要概述Messwerks可以做些什么 - 增加销售（超级好），约会（谁不想要？）和转换（每个创业公司的梦想）。

Tips

What You Can Learn?

Choose your targets wisely. You can do a lot with a simple email if you target just the right group of people with it. Don't skimp on the homework and research your ideal customer thoroughly before you even send an email.

明智地选择你的目标客户。如果你有合适的目标人群，那么你可以通过简单的电子邮件做很多事情。在发送电子邮件之前，不要忽视前期彻底研究理想客户的工作。

7. An email to schedule a sales call. / 通过一封电子邮件安排销售电话。

要点分析：

1）只需要10分钟。哪家公司不希望获得100个更好的客户？

2）提及某个竞争对手或行业领导者，并告知他们从这个策划中得到的结果。

3）一封非常简单的3行电子邮件。易地而处，如果有人答应给你100个客户并只需要你10分钟的时间，你也会感兴趣不是吗？

Tips

What You Can Learn?

Tell prospects exactly what kind of results they can expect. Then tell them how long you'll take to achieve it.

告诉潜在客户他们可以期待什么样的结果。然后告诉他们你需要多长时间才能实现它。

8. An email that won over the founder of Branchout. / 一封电子邮件，赢得创始人的青睐。

要点分析：

1）无论你喜欢或讨厌它，都不能忽视第一行（提醒销售人员：最怕的就是没有特点）。

2）用一句话快速介绍电子邮件的内容。

3）他没有写出500字的说明，而是链接到一个能一眼看清的关于会议的页面。

4）为他自己想要说的做出一个快速摘要。

Tips

What You Can Learn?

Have fun. And mirror the image of your brand in your language. If you're branding yourself as a fun, youthful alternative to stuffy conventional conferences, don't use the same stuffy, conventional language in your emails.

玩得开心。用语言反映你的品牌形象。如果你想组织一个年轻化，趣味性强的会议，那么就在邮件中放弃使用一些传统说法。

9. An email with a presentation. / 带有报告的邮件。

要点分析：

1）当你已经确认收件人时，可以不介绍直接进入问题讨论。这种方法有效，也能很快引起对方注意。

2）这封邮件只是发送一个可视报告，而不是冗长的内容。

3）他通过照顾Dan来给予价值，这样的做法可能会变成收费性质，甚至是长期的富有成效的关系。

Tips

What You Can Learn?

Show, don't just tell. Instead of writing a 500 word long email of your ideas, just create a video or presentation that shows your ideas in action.

某些情况下，展示的效果更好。与其写一封500字的电子邮件，不如直接给客户发一个视频或者演示文稿，以此来表述你的想法。

Dmitry Dragilev表示：商务邮件很重要，我有很多关系很好的商业伙伴都来源于邮件沟通，所以把握好它，就把握了钱和互利的商业关系。